Jacob Lindborg

Poet & artist by heart, engineer & architect by mind! I’m a strategic enterprise designer, developing services, processes and theries from customer relation, viable prototypes, business insights and cultural management. Creating rich, aesthetic and signature customer experiences, with a unique progressive approach.

Design is not a matter of taste, it’s a business. Design is not a result, it’s a process. Design is not a product, it’s a service. I’m the author of progressive design theory and the book series that covers the principles at lindborg.io/books/.

I design business methods, theories and customer solutions. I ead design processes and their product designs, fuelled by poetry, engineering, architecture and artistry; cultivating teams to collaborate and be candid with each other, thus achieving more together. I fill my plate each day with the wonders and far edges of this creative and insightful world of customers and market trends. Through my business theories, product artwork and system architecture; my drive is to create intuitive and engaging designs, based on a rich customer experience strategy, with a unique creative touch and innovative engineering. Design is about the perfect customer journey, incorporating business and emotional logic, throughout the process.