Fred Johnson

Dr. Fred Johnson is a nationally recognized expert in leadership transformation and organizational change. For more than two decades, he has equipped elite leaders across 23 industries, including Fortune 100 companies, NFL teams, entrepreneurs, and government executives, to build high-trust, high-performance cultures that win.

He is the Founder of InitiativeOne, a leadership transformation firm he established in 1999. His proprietary methodology drives measurable impact improving morale, accountability, productivity, profitability, and decision-making at every level of an organization. His process works from the inside out, beginning with individual leader transformation before shifting entire teams and cultures.

Dr. Fred is the author of several influential leadership books including:

Leadership Transformation From A to Z: What Great Leaders Do!

Is Everyone on the Boat?

Reality of Change

His writing and coaching are grounded in one belief: lasting organizational change starts with personal transformation. His work helps leaders rewrite their internal narratives, embrace accountability, and lead with clarity, humility, and purpose.

Dr. Fred’s expertise has also shaped the world of professional sports. He has worked with NFL, NHL and MLB coaches, administrators, and players, implementing high-accountability, trust-centered systems that transform locker rooms and leadership dynamics.

Today, elite leaders don’t just seek Dr. Fred’s coaching; they rely on it. His work continues to influence executives, business owners, educators, athletes, and leadership teams seeking to lead with courage, master change, and create a legacy of impact.