Bruce Cameron

Bruce Cameron is the Director of the System Architecture Group at MIT. His research examines whether firms make good decisions on new products, and how complex technical products are managed. Dr. Cameron has directed research projects for Amazon, Amgen, BP, Dell, Hyundai, Meta, NASA, Sikorsky, Stryker, and Verizon.

His work has looked at how firms chose to develop battery-only EVs compared with hybrid EVs , how startups disrupted incumbents in the satellite communications market, and how digital platforms such as Uber and Apple’s App Store retain customer loyalty. His book System Architecture : Strategy and Product Development for Complex Systems has been translated into Japanese and Chinese and is used by thousands of practitioners.

Dr. Cameron teaches courses at MIT on management, system architecture, product platforms, and digital platforms. Dr. Cameron is the Faculty Director for MIT’s Architecture and System Engineering online certificate, which has 13,000 alumni. Dr. Cameron’s teaching in Sloan Executive Education has been tied for the highest rated Executive Education program at MIT. He is a past recipient of MIT’s Teaching with Digital Technology Award.

Dr. Cameron was a co-founder of Technology Strategy Partners in 2011, a consultancy that helps firms restructure product development organizations, which has operated on three continents. He has been a board member or advisor to 30 startups spanning consumer and industrial products, and is a past board member of the University of Toronto.