Alexander Edsel

Alexander Edsel is the Director of the Master of Science in Marketing program for the Naveen Jindal School of Business at the University of Texas at Dallas, where he has been a faculty member for more than 12 years.

In addition, he has more than 20 years of product management and marketing management experience in both B2B and B2C markets in the chemical, high-tech, and healthcare fields while at Bayer, Compaq, and WellPoint. His original work and research on failure and under performance began in 1996, and was first published in March 2011 with an article that appeared in the Product Development Management Association’s Vision magazine.

His latest book Trackable, Business in an IoT & Trackable World deals with understanding and leveraging these technologies.

Edsel holds both MBA and JD degrees. He can be contacted at https://www.linkedin.com/in/alex-edsel-3831461b/