Sandy Jap

Sandy Jap is the author of Partnering with the Frenemy, a book on the dark side of business relationships. She is a Professor of Marketing at the Goizueta Business School at Emory University where she launched the Marketing Analytics Center, and a former faculty member at the MIT Sloan School of Management and the Wharton School. She is an expert on business-to-business management, channels of distribution, and go-to-market strategies.