Aly Richards

Aly Richards is a trailblazing expert in customer engagement, marketing innovation, and buyer journey management. With over 25 years of experience, she has shaped transformative strategies for FTSE 250 companies, merging technology and marketing to deliver measurable business impact.

As the founder and CEO of Odyssiant, a pioneering Buyer Journey Management platform, Aly has revolutionised how organisations map, optimise, and align content with buyer needs. Her groundbreaking work has earned her recognition as a thought leader in growth marketing and customer-centric strategy, culminating in her book *Intelligent Customer Engagement: Unlocking the Potential of Growth Marketing*, co-authored with Scott McLean.

Aly’s career highlights include spearheading award-winning projects at O2 and Chordiant Software, where she created innovative frameworks like the CX Maturity Model and delivered strategies that significantly boosted revenue and customer loyalty. Her insights, informed by decades of practical experience, offer a roadmap for businesses looking to foster meaningful engagement in an ever-evolving digital landscape.

When she isn’t redefining marketing practices, Aly speaks globally, sharing her passion for leveraging technology and storytelling to enhance customer experiences.