Bob Caporale is the owner and founder of Strategy Generation Company, and an acclaimed thought leader on the subjects of strategy and creativity. He uniquely draws upon a combination of diverse experiences as both a corporate leader and a musical composer to explore the marriage of art and science within the business world. His goal is to help business practitioners infuse more passion and creativity into their jobs.
In his book, Creative Strategy Generation, Bob explores the parallels between the business process of strategic planning and the very creative process of writing music. It is a highly entertaining and engaging account of how to successfully use passion and creativity to compose business strategies that inspire action and growth.
To learn more, please visit bobcaporale.com or strategygeneration.com