Evan Leepson

Evan published Critical Connections: The Step-by-Step Guide to Transform Your Business Through Referral Marketing to be used as a workbook and resource guide for small businesses and professional and personal service providers.

Evan has more than 30 years experience creating and implementing creative and effective marketing programs. As a business and marketing strategist, he has facilitated successful strategic marketing plans for his clients through extensive business analysis, and market assessments. He has leveraged his expertise to generate creative and results-oriented solutions.

Consultative and workshop offerings include:

* Marketing strategies for small businesses


* Customer/client retention training programs 


* Marketing strategies and customer service 


Evan taught Organizational Behavior & Leadership at the Keller Graduate School of Management. He was a Senior Consultant at GE Healthcare's Performance Solutions where he drew up and implemented marketing plans for healthcare clients. In that capacity, he diagnosed client needs, managed marketing project teams.

He continues to provide marketing consulting services through seminars and workshops such as:

* Developing Effective Marketing Strategies

* Retaining Fitness Center Clients

* Creating Content-Driven Marketing Strategies

* Understanding Customer Needs

* Staff Retention Strategies for Small Business Owners

* Marketing for Service Professionals

As a business coach, Evan works with individuals who want to build their business. Evan conducted marketing workshops for the Maryland Women's Business Center and SCORE, DC. He was a judge for the StartRight! Women's Business Plan Competition in Maryland.

He is a member of the Board of Advisors at the Integrative Sex Therapy Institute.

Evan earned his M.B.A. from Averett University and an M.S.W. and B.A. from West Virginia University.