Shane Atchison

Shane is the CEO of POSSIBLE where he is responsible for directing the agency’s overall vision and strategy. Formerly the CEO and co-founder of ZAAZ, Shane has spent his career advocating for meaningful digital experiences that are both personal and effective.

Shane is a pioneer of performance marketing and co-authored the book “Actionable Web Analytics: Using Data to Make Smart Business Decisions.” In 2015, he published Does it Work?: 10 Principles for Delivering True Business Value in Digital Marketing, in cooperation with Jason Burby. He has been a keynote speaker for major conferences and business associations, including DMA, Omniture, and AIGA.

Most recently, Shane was selected as one of 200+ Key Influencers on LinkedIn, where he writes regularly about the digital industry and his experience leading agencies.

He lives in Seattle with his wife and two children.