John Lee

As Chief Strategy Officer, John is responsible for Merkle’s growth strategy and the development of products and solutions across industries. John is also a strategic advisor to many Fortune 500 brands including DIRECTV, GEICO, Disney, AARP, and MetLife.

John has more than 18 years of experience in management consulting, digital media, and CRM. Since joining in 2008, John has served in a number of leadership roles, including management of Merkle’s Healthcare, Life Sciences, Wealth Management, Travel, Media, and Entertainment industry practices. In addition to his duties as CSO, John currently oversees Merkle’s Insurance practice.

Prior to Merkle, John played executive roles in marketing, distribution, and technology in Liberty Mutual’s Personal Markets division. He was previously a member of CapGemini’s CRM Strategy practice. John began his agency career in account management and strategic planning with Young and Rubicam, Rapp Collins, and iXL/Razorfish.

John is a frequent conference speaker and contributor to industry publications including AdExchanger, DM News, and AdAge. John is a graduate of Franklin and Marshall College and lives in Wellesley, MA.