Sam has been in the health and fitness industry for over a decade. Starting out as a party co-ordinator for a sports centre and working his way up to studying at the European Institute of Fitness and qualifying as a Master Personal Trainer. During this time he was also a globe-trotting Snowboard Instructor and Course Leader, in places such as New Zealand, America, Switzerland and Canada.
In 2011 he was named one of the World Fitness Elite Trainers of the Year in The Independent and USA Today, became a best selling author and is founder of one of the UK's fastest growing fitness boot camp franchises, Smash The Fat Fitness & Fat Loss Boot Camps.
As well as being an entrepreneur and personal trainer Sam is a health activist, as his major definite purpose is to help as many people as possible obtain and maintain a healthy lifestyle.