Marcel Saucet

Dr. Marcel Saucet is a French author, entrepreneur, consultant, speaker, researcher associate and visiting professor at the University of San Diego (USD) School of Law.

In 2015, Dr. Saucet’s book, Street Marketing™ : The Future of Guerrilla marketing & buzz, published by Praeger, an imprint of ABC-CLIO, was voted the best advertising and business book by USA Book News.

He holds a BA (2001), an MA (2002: Economics and Management), an MA (2003: Management and Marketing Research), and a PhD with Honors (2007) from the University of Nice-Sophia Antipolis.

He is a senior partner and founder of the consulting firm, Les Consultants Associes (LCA), which he co-founded in 2013. He also manages Street Marketing™, a branding agency which specializes in guerrilla marketing, street marketing, and marketing & innovation. Saucet pioneered the concept of "street marketing" in various scientific research articles and award-winning books—and has conducted similar marketing campaigns for major global brands.