Florent Buisson

Florent Buisson is a behavioral economist with 13 years of experience in business, analytics, and behavioral science. He started and led for four years the behavioral science team of Allstate Insurance, before leading experimentation for the e-commerce company Cars Commerce, where he increased testing velocity by 300% over two years. When he is not writing a new book, he advises companies and startups on how to improve products with behavioral science and experimentation.

Florent has published academic articles in journals such as the peer-reviewed Journal of Real Estate Research. He holds a Master’s degree in econometrics as well as a Ph.D. in behavioral economics from the Sorbonne University in Paris.