Amard is a hardworking single father of two. He was born on the south side of Philadelphia Pennsylvania. As a child growing up, he was always told that he had a very active imagination. He had a strong desire to play baseball, but chose to pursue his love of his creativity. Amard was selected to appear in a series of movies casting him as the lead character, so after a long career in the music industry where he wrote, produced, and performed, he pursued the in front of the camera lifestyle. Though he was a big success to the indie films, he still felt that his passion was missing. Amard looked to writing his own stories, and fell in love with writing novels. He has written several that are soon to be published, and plans to act on turning them into full length films. Amard's inspirations are his two children. He continues to work hard to show them that they really can do whatever they want in life, and as he puts it, "imagination is NOT a bad thing."