Specializing in marketing strategies and services for software companies and VARs, Dawn Westerberg has long been a proponent of referral marketing as a complement to direct and online marketing.
This book will not encourage you to do awkward things like insisting each client provide you with three referrals - but rather this book will help you to identify and cultivate referral relationships that benefit you, your referral partner, and most importantly, your client.
The owner of Dawn Westerberg Consulting LLC (www.dawnwesterberg.com), Dawn works with solution publishers and value added resellers to increase lead generation results and brand awareness. She also manages and contribute to the pop culture website TV Eskimo (www.tveskimo.com). Dawn is a Certified Duct Tape Marketing Consultant.
For more information about Dawn and a special offer for Renewable Referrals, visit:
http://renewablereferrals.com/dawn-westerberg/