Stefan Hoffmann

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Konsumentenverhalten: Konsumenten verstehen - Marketingma�nahmen gestalten
Hoffmann, Stefan

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� 6.17

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Consumer Behavior: Understanding Consumers- Designing Marketing Activities
Hoffmann, Stefan; Akbar, Payam

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� 47.46

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Consumer Behavior: Understanding Consumers– Designing Marketing Activities
Hoffmann, Stefan; Akbar, Payam

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� 69.04

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Gesundheitsmarketing: Gesundheitspsychologie und Pr�vention
Stefan Hoffmann; Stefan M�ller (Hrsg.)

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� 25.91

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Psychische Distanz und Attribution: Bewertung von Erfolg und Misserfolg international agierender Unternehmen
Fahrig, Katja; Hoffmann, Stefan

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� 43.24

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Professionelles Guerilla-Marketing: Grundlagen - Instrumente - Controlling
Hutter, Katharina; Hoffmann, Stefan

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� 43.63

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Boykottpartizipation: Entwicklung und Validierung eines Erkl�rungsmodells durch ein vollst�ndig integriertes Forschungsdesign
Hoffmann, Stefan

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� 41.89

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Konsumentenverhalten: Konsumenten verstehen – Marketingma�nahmen gestalten
Hoffmann, Stefan; Akbar, Payam

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� 48.52

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