Ed Gaskin

The books The Role of the Church in Reducing Gang Violence and Latayna: A Story of Gangs, Girls and Guns draw from my experience as Chief Operating Officer of the Boston TenPoint Coalition, where I served for four years. During that time—and in the years since—I have focused my research on the underexplored role of girls in gang violence.

More broadly, my work sits at the intersection of faith, social systems, and structural inequity. I am particularly interested in areas that are often overlooked: Christianity and racism, domestic violence within Christian families, the role of girls in violence, and the need for greater African American participation in global missions. Across these areas, my aim is consistent—to surface hard problems and contribute to meaningful solutions.

My current focus is on advancing “Food as Medicine” through the development of high-quality, gourmet-level healthy foods designed to reduce diet-related disease and the associated human and economic costs. This work reflects a broader commitment to addressing systemic drivers of health outcomes.

Professionally, I bring over twenty years of experience advising CEOs and CMOs across industries and growth stages. My work spans product-level strategy to enterprise and global initiatives. I have specialized in identifying how emerging technologies reshape marketing, ultimately helping define and advance the field of marketing innovation—integrating marketing science, technology, and engineering to drive competitive advantage and long-term value creation.

Given the pace of change in marketing—across analytics, operations, communications, and strategy—leaders must constantly distinguish between meaningful innovation and distraction. My work helps organizations make that distinction. My writing on this topic is available at marketinginnovation.co, and I have contributed to platforms such as C-Suite Insider.

I was also the founder, host, and producer of The CMO Advantage, a weekly webcast on The Pulse Network (TPNI), where I explored how marketing leaders use emerging technologies and new strategic approaches to drive growth. The program featured case studies, expert insights, and peer learning among CMOs navigating similar challenges.

In addition, I serve as an advisor to Culture + Youth Studies, an organization dedicated to equipping youth workers with relevant, research-based insights on culture and youth engagement.

Biography

Ed Gaskin holds a Master of Science in Management from the Massachusetts Institute of Technology, where he graduated as a Martin Trust Fellow and placed second in the National Black MBA Association’s national scholarship competition. He has held senior roles with organizations including Dancing Deer Baking Company, Deloitte, IBM, and EMC.

He is a speaker and author whose work spans marketing, media strategy, investing, and digital transformation, with publications in outlets such as Barron’s, Pensions & Investments, and Investment Management Review. He has served as Chief Marketing Officer for multiple organizations and has advised companies including IBM, Deloitte Consulting, Bayer, BNY Mellon, Procter & Gamble, Quaker Oats, S.C. Johnson, Polo Ralph Lauren, and MasterCard. His international experience includes work in Germany, Mexico, Canada, and China.

Ed also holds a Master of Divinity from Gordon-Conwell Theological Seminary, where he focused on contemporary theology and ethics. He received awards in missions and biblical studies, as well as the Martin Luther King Jr. Award for leadership. He presented his work on contextualization at a national conference and has served as an adjunct professor at Gordon-Conwell for over twenty years, co-teaching Christianity and the Problem of Racism.

His global mission work includes service in India, Kenya, Spain, Germany, France, Morocco, and Honduras. He is licensed through the American Baptist Church and has served on its board.

He currently serves on the board of the Massachusetts Society of Discharged Prisoners and is involved with Hagar’s Sisters, which addresses domestic violence in Christian families. His leadership has also extended to organizations such as the Black Ministerial Alliance, the Roxbury Presbyterian Church Social Impact Center, and the Charles Street AME Roxbury Renaissance Center.

His work has been featured in The New York Times (“A Rescuer for Nonprofits”) and Christianity Today for his efforts to increase African American participation in missions. His entrepreneurial work, including W/F Imports, has been recognized in publications such as Accessories Magazine.

Below is a selection of writing by Ed Gaskin:

Gaskin, Edward W., and Marilyn Chenault Minot. "Big Ideas, Stop the Cash Flow Drain." Legal Management 25.2 (2006): 92. Print.

Gaskin, Edward W. "Marketing Investment Management Services: Innovative Strategies for Capturing and Keeping Key Institutional Accounts/Developing a Media Strategy." Investment Management Review (1992): n. pag. Print.

Gaskin, Edward W. "Marketing Investment Management Services: Innovative Strategies for Capturing and Keeping Key Institutional Accounts/Lessons in Financial Advertising." Investment Management Review (1992): 751. Print.

Gaskin, Edward W. "Marketing Investment Management Services: Innovative Strategies for Capturing and Keeping Key Institutional Accounts/Lessons in Financial Public Relations." Investment Management Review (1992): 70. Print.

Gaskin, Edward W. "Starting a Business in Hard Times?" The Boston Globe 21 Oct. 1990, Business sec.: A4. Print.

Gaskin, Edward W., and Michael McConnell. "Inflation, Taxes and the Cost of Capital", an unpublished journal article that provides research showing investors take taxes into consideration when making investment decisions, which is not typically part of pricing models such as CAPM.

Gaskin, Edward W., and Jonathan Copulsky. "The Last Mile: Getting Groceries to your Doorstep", an unpublished article for Progressive Grocer. It looked at different options for home delivery of groceries.

Gaskin, Edward W., "What is the Value of an On-Line Customer?", a monograph for Deloitte Consulting.

Gaskin, Edward W., contributor to the book Value-Creating Growth: How to Lift Your Company to the Next Level of Performance by Tom Doorley and John Donovan.

Gaskin, Edward W., Latayna, A Story of Gangs, Girls and Guns.

Gaskin, Edward W., Regenerative Medicine and Human Genetic Modification.

Gaskin, Edward W., The Role of the Church in Reducing Gang Violence.