Joseph J. Cronin

Joseph J. Cronin is a former global advertising executive who held top spots with advertising giants Saatchi & Saatchi and DDB. He is also a former adjunct professor at Northeastern University in Boston. "Theory You" is his first book and launches the topics of self-mentoring and personal management based upon his observations and personal experiences on all the major continents from Asia to Europe to North and South America, Africa and Australasia. Self-mentoring and personal management are the new realities in today's modern world of business.