Joseph Preston

MEMO

TO: Doctors, Dentists and Surgeons

FROM: Joseph Preston, Editor-In-Chief and Publisher

Doctor Book Publishing

Brilliant Doctors

Doctor Reputation Management

Washington, DC

Do you have a unique story about your approach to treatment planning, your practice or your patients' successful outcomes that should be shared with the world?

Are you or your practice often overlooked by the news media?

Do you sometimes feel like an "invisible" medical or dental expert?

Are reporters from newspapers, magazines and TV consistently interviewing you about your practice or your solutions for patients?

After working closely with some of the nation's leading doctors, dentists and surgeons, Joseph Preston founded Brilliant Doctors to redefine the evolution of patient education for consumers and business intelligence for doctors.

Brilliant Doctors offers authoritative insight, news, opinion and profiles of leading doctors, dentists and surgeons who treat and help patients everyday.

Since most news media outlets often ignore these "invisible" medical and dental experts, we decided it was time to create and publish a print magazine that features and recognizes these overlooked leaders in healthcare.

As an Amazon #1 bestselling co-author of five books, Joseph Preston along with his team of professionals are on a revolutionary global mission to connect every prospective patient with the most brilliant doctors, dentists and surgeons in the world.

In addition to print and digital distribution, each issue of Brilliant Doctors is strategically shared with healthcare journalists from other influential media outlets to generate a halo effect of additional positive publicity.

In this ever evolving viral world of the 24-hour news cycle, we syndicate our content to other news media, social networks and digital platforms to further increase exposure to prospective patients so they get to know, like and trust the doctors, dentists and surgeons we interview and profile.

Joseph Preston is also Senior Managing Partner of Doctor Book Publishing, a leading book publishing company he co-founded to provide his clients with the highest level of patient acquisition success currently available in the marketplace.

Doctor Book Publishing helps busy doctors, dentists and surgeons become bestselling published authors so you can get more new patients faster.

If you are a successful doctor, we want to publish a book about you and your practice so you can increase case acceptance, boost referrals, generate positive publicity and dominate page one of Google.

Imagine speaking with a prospective patient about a procedure - and at the end of your consultation...you give them an autographed copy of your very own book. Whether the prospect reads the book or not...in that prospect's mind...you are positioned as the trusted expert...a guru...THE recognized authority in your medical or dental field.

Authoring a book allows you to instantly impress your prospective patients, convert prospects into patients faster and make your competitors green with envy.

Our book publishing system transforms you into an immensely influential bestselling doctor, dentist or surgeon in only five hours of your own time.

Featured in Forbes magazine, Vanity Fair magazine, Time magazine, USA Today, BusinessWeek Small Biz magazine as well as interviewed on CNN and Fox News, Joseph Preston has helped companies ranging in size from start-ups to the Fortune 500 including The Home Depot, McDonalds, Reebok, Playtex and RedBox.

According to a feature article in Forbes magazine, "Joseph Preston worked a crowd of reporters who gathered at Washington, D.C.'s posh Galileo restaurant and then rushed off to their newsrooms to give Preston airtime...Preston, who has been in public relations since he was 19, managed to plant a story on the cover of USA Today's Life section...Within two days images of Preston aired on the national news and on some 30 local stations...The Sunday Times of London, Time magazine and other print media ran with the story."

As a Reputation, PR and Media strategist overseeing the Washington, DC office, Preston has successfully influenced and persuaded journalists from a variety of national and international media outlets to interview and feature his clientele in The Wall Street Journal, New York Times, Washington Post, Los Angeles Times, Financial Times, Newsweek, Glamour, Elle, InStyle, New York Post, New York Daily News, Associated Press, CBS, ABC, NBC and the Huffington Post. To prepare his clients for media interviews and crisis situations, Joseph Preston conducts intensive media training for CEOs, doctors, attorneys, celebrities, athletes, entertainers and spokespersons of both large and small organizations.

As a passionate and engaging speaker, Preston has lectured and presented internationally at various medical, university and corporate events on topics including: patient/customer acquisition strategies, reputation management, public relations, SEO, book publishing, book marketing, patient indoctrination videos and cinematic storytelling.

His firm's proprietary "Patient-Getting" formula for creating Patient Indoctrination Videos positively influences prospective patients so that they truly get to Know, Like, Trust and Fall In Love with doctors and their practices before the initial consultation.

By leveraging the skills and techniques he and his business partner created and enhanced over 22 years for content marketing, intensive reputation management, public relations, advanced search engine optimization (SEO) and viral video marketing, Preston and his team help many of the nation's leading corporations, celebrities, athletes, C-level executives, doctors, dentists, surgeons, attorneys, law firms and hospitals.