James Rostance

James Rostance is a BBC-trained producer and B2B marketing strategist whose career bridges two worlds that rarely meet — the craft of broadcast storytelling and the science of high-performance marketing.

Since 1998, he’s worked with brands and business leaders to create marketing that’s both strategically sharp and visually exceptional. Today, he’s the Founder and CEO of StoryHero, the industry leader in premium video case studies and video testimonials for B2B brands worldwide.

Drawing from over 25 years in television production and marketing strategy, James developed proprietary frameworks such as Expert Value Marketing® and the HeroMethod™, enabling marketing leaders to transform customer success into their most powerful growth asset.

He is the author of four books, including Sell Without Selling Out and The Executive’s Guide to Commissioning Video Productions, and his mission is simple: To make client advocacy the easiest, most effective growth lever in B2B marketing.