Giannino Malossi

I am an independent Brand Consultant, Exhibition Curator and Author working at Fashion, Art, Media and Economy intersections. Working as Art Director for Elio Fiorucci's Brand in Milan (Italy) 1975-1976, I started the Fiorucci DXing (1976-1981), a seminal in-house Research Centre for Fashion Culture and Generational Imaginaries.

Co-Founder with Carlo D'Amario of Casanova -Creativity in Troubles Times- an Agency connecting emerging designers with funders and producers, I helped Vivienne Westwood at the inception of her Brand (1982-1984). Experimenting with innovative streams of practice and research on communication, I consulted for Pitti Immagine Fairs in Florence (1986-2000), Camera Naziona Moda Italiana in Milan (2001) and the Agenzia Moda in Rome (2001). I was involved in the founding of Interaction Design Institute Ivrea as Professor and Director of Communication and Knowledge Sharing (2001-2004) and Contract Professor at Politecnico Milano, Metadesign Lab, Fashion Design Faculty (2002-2005). My research ended in exhibitions and installations held, among others, at the Milan Triennale (1979; 2022), the Venice Biennale (1981), The Fashion Institute of Technology Museum (1997) and the Art Directors Club of New York (2001). My books are published in Italy and abroad. Among others: Liberi Tutti, Fiorucci. vent'anni di Moda spettacolo (Mondadori, 1987); This was Tomorrow, Pop from Style to Revival (Electa, Milan 1990); The Style Engine: Spectacle, Identity, Design and Business. How the Fashion Industry Uses Style to Create Wealth (Monacelli Press, New York, 1998); Volare: The Icon of Italy in Global Pop Culture (Monacelli Press, New York, 1999); Material Man: Masculinity, Sexuality, Style (Abrams, New York, 2000). Italian Editor of magazines i-D and The Manipulator (1984-1992). My articles appeared in: Abitare, Alfebeta2; Casa Vogue; Disegno- Nuova cultura industriale; Domus; Flair Italia Magazine; GQ Italia; i-D Magazine; Idea; Il Giornale dell'Arte; L'Espresso; Lotus International; Modo; Panorama Icon; Print; Rassegna; Rolling Stones Italia; Vogue Italia. Partner of Blumine Srl, winner of €3М grant for the Consortium Wearsustain, funded by the EU Commission Horizon 2020 initiative STARTS (Science, Technology and the Arts). Italian Editor of magazines i-D and The Manipulator (1984-1992), my articles appeared in: Abitare, Alfebeta2; Casa Vogue; Disegno-Nuova cultura industriale; Domus; Flair Italia Magazine; GQ Italia; i-D Magazine; Idea; Il Giornale dell'Arte; L'Espresso; Lotus; Modo; Panorama Icon; Rassegna; Rolling Stones Italia; Vogue Italia