Gerd-Inno Spindler

Gerd-Inno Spindler studied business administration in Göttingen and began his career at Blaupunkt in Hildesheim. He then held senior sales and marketing positions at companies including Black & Decker and Nintendo of Europe. He later moved to VEBA Oel AG (from 2002 BP Europa SE), where he first became managing director of Caramba Chemie GmbH, then of Aral Wärme Service GmbH and later of aws Wärme-Service GmbH.

Today Gerd-Inno Spindler works as an author and management consultant. He leads seminars and workshops on "Thinking differently than before" and is a sought-after speaker and keynote speaker at marketing and strategy conferences. As a lecturer in marketing and business administration, he teaches at the EC Europa Campus universities in Frankfurt, Mannheim, Karlsruhe and the Baden-Württemberg Cooperative State University in Mosbach and Heilbronn.

His book "Querdenken im Marketing – Wie Sie die Regeln im Markt zu Ihrem Vorteil verändern" (- Lateral Thinking in Marketing - How to Change the Rules in the Market to Your Advantage -) has meanwhile been published in its 2nd edition by Springer Gabler Verlag and is one of the best-selling reference books on this subject. His books "Basiswissen Marketing" and "Basiswissen Allgemeine Betriebswirtschaftslehre" have been published by the same publishing house. "And Action, Please!" is his latest book.

Gerd-Inno Spindler took acting lessons at the Actor's Company in Aschaffenburg under the direction of Torsten Stoll and has since been involved in theater productions as an actor. Together with a colleague he is responsible for the production of numerous plays.

www.gerd-inno-spindler.de

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