Lida Citroën

Lida Citroën is an executive coach, personal branding consultant and reputation management expert helping global executives, entrepreneurs, and thought leaders manage how they’re perceived and drive them towards ideal opportunities. She has helped thousands of individuals around the world gain a fresh perspective on how to craft a personal brand that tells the right story to the right people about who they are.

A writer for Entrepreneur, Military, and SWAAY magazine Lida has authored countless articles and is featured in the media for her work, including Time Magazine, MSNBC, Fortune Magazine, Forbes, Inc., Entrepreneur, Harvard Business Review, Bloomberg, Kiplinger’s Personal Finance, US News & World Report, HR News, US Weekly, Investment News, Money Watch, HuffPost, Monster, and more.

Lida has authored seven award-winning books:

- The New Rules of Influence: How To Authentically Build Trust, Drive Change, And Make An Impact 

- Reputation 360: Jumpstart Your Career By Building a Positive Personal Brand (New Edition)

- Control the Narrative: The Executive's Guide to Building, Pivoting and Repairing Your Reputation

- Success After Service: How To Take Control Of Your Job Search And Career After Military Duty

- Your Next Mission: A Personal Branding Guide For The Military-To-Civilian Transition

- Engaging with Veteran Talent: A Quick And Practical Guide To Sourcing, Hiring, Onboarding And Developing Veteran Employees

- Reputation 360: Creating Power Through Personal Branding (Out Of Print)

As a professional keynote speaker and presenter, Lida's popular TEDx Talk, Talks at Google presentation, and numerous courses on LinkedIn Learning showcase her empowering coaching style and message. She teaches professionals to take control of their narrative and build a personal brand that supports their business.