(Marketing executive) Tom Webster

Tom Webster is partner at Sounds Profitable, dedicated

to setting the course for the future of audio. He has thirty

years of experience in streaming, podcasting, audiobooks,

terrestrial radio, and everything else that we stick in our

earballs. In his previous work, with Edison Research, Webster

was the co-author of the annual Infinite Dial® study,

the longest-running study of consumer media habits

since 1998, as well as the Share of Ear® and Edison Podcast

Metrics studies. With Sounds Profitable, his body of

work includes dozens of the most influential reports in

podcasting, and he is one of the most widely cited audio

researchers in the world.

Tom is an expert on audience behavior and has worked

for some of the largest media properties, shows, and

podcasts in the world. He has conducted research for syndicated

programs such as The Howard Stern Show and Elvis

Duran and the Morning Show, consulted the radio station

with the largest weekly reach in the world, and currently

works with over half of the Top 50 podcasts and Top 20

podcast networks. He once designed and executed the

largest study of consumer music tastes in UK history, and

he has provided audience and research consultation services

on six continents.

Tom has performed card magic for Paula Abdul, shared

a martini with Tom Jones, and can recommend your next

new favorite album.