Lukas Parker
Professor Lukas Parker is a leading communication for social change scholar at RMIT University, Australia. His research sits at the nexus of behaviour change, communicating health and digital communication. It addresses pressing social problems related to health and sustainability.
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Social Marketing and Behaviour Change: Models, Theory and Applications
Brennan, Linda; Binney, Wayne; Parker, Lukas; Aleti, Torgeir; Nguyen, Dang
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Social Marketing and Behaviour Change: From Theory to Action: Second Edition (New Horizons in Marketing series)
Brennan, Linda; Parker, Lukas; Micallef, David; Luu, Nguyen
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Social Marketing and Advertising in the Age of Social Media (New Horizons in Marketing series)
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The Routledge Companion to Marketing and Society (Routledge Companions in Marketing, Advertising and Communication)
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Professional Communication: Influencing, Engaging, and Transforming
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Global Advertising Practice in a Borderless World (Routledge Studies in International Business and the World Economy)
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Beyond The Dark Arts: Advancing Marketing And Communication Theory And Practice
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