Lewis Freimark

Nations come together every four years to play a World Cup of soccer. The United States is thought to be the next great cradle of soccer civilization. So who better to nurture the soccer babies than the Shoelace Monster himself?

The Shoelace Monster came from Brazil to and Smudgeville, in New Jersey of the United States, riding musical notes of the rainforest. After coming to America, he started following the children of the Vipers soccer team. With shoelaces flying the children of the Vipers learned to love and play the world’s game. Nothing could stop their passion and hilarity, not even an evil referee and her boss, the Big Commish. Follow along with the Shoelace Monster as he recalls the best times of his life with his friends the Vipers soccer team. We are looking forward to the 2026 World Cup which will be hosting its final game in MetLife Stadium in East Rutherford, N.J.

“I believe, as caring coaches, parents, and administrators of programs, it is our responsibility to ensure that every child enjoys a positive experience in whatever activity they choose. Soccer Tales: Legend of the Shoelace Monster is an idyllic journey of joy and teaches life’s lessons through children’s sports. It says a lot about sports and growing up.”

Fred Eng

President and CEO

National Alliance of Youth Sport

Lew Freimark is a high school history teacher. He holds Youth Soccer coaching licenses and is a certified referee. Lew is also the proud parent of two soccer players.

Andrew Seabert is a high school art and photography teacher. He and his his wife have two children. He also works as a freelance illustrator and graphic designer.