William "Bill" Johnson, CRA, FAHRA, MBA, has worked in the healthcare industry for more than thirty-five years. He has been directly responsible for health-care service lines known to deliver exceptional clinical services and outstanding patient experiences. He currently serves as the Patient Experience Officer for a large health network in Ohio. Bill also travels the United States providing coaching and consulting services on the patient experience and as a member of the National Speakers Association offers Keynote and conference presentations. Bill can be reached at creatingcaringcultures.com or wjohnson@creatingcaringcultures.com.