Javier Otaduy

Javier Otaduy is a Psychologist, Author and Branding/ Marketing Expert. He has written various fiction & non fiction books, some related to marketing & strategy: "Genoma de Marca" ("Brand Genome"), "Casi Imperceptible", “Brand Sketching” & “La Hora Feliz” (Happy Hour); and other Fiction books: "Mercarrelatos de la vida cotidiana" (short stories), "Mi Pequeño Volcán" & "Placeres Nimios" (Poetry), and two novels "Un Mundo Binario" & "El Pasajero Imaginario". He was also coauthor of the trending book “#Efecto Mezcal”.

Javier is also a Speaker in diverse congresses & forums. His hobbies are reading literature, listening to music (mainly jazz & rock), jogging and cooking bread.