Neil T. Bendle
Professor of Marketing at the Terry College of Business, University of Georgia. I research, teach and blog about sustainability, marketing metrics, and marketing/accounting which makes me a riveting dinner party guest.
I am a Director of MASB (the Marketing Accountability Standards Board).
Prior to entering academia, I was Director of Finance of the British Labour Party.
Popular items by Neil T. Bendle
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Marketing Metrics: The Manager's Guide to Measuring Marketing Performance
Farris, Paul; Bendle, Neil; Pfeifer, Phillip; Reibstein, David
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Marketing Metrics: 50+ Metrics Every Executive Should Master
Farris, Paul W.; Bendle, Neil; Pfeifer, Phillip; Reibstein, David
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Key Marketing Metrics: The 50+ metrics every manager needs to know
Farris, Paul
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Key Marketing Metrics: The 50+ metrics every manager needs to know (Financial Times Series)
Farris, Paul W.; Bendle, Neil; Pfeifer, Phillip; Reibstein, David
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Marketing Metrics: The Definitive Guide to Measuring Marketing Performance
Farris, Paul W.; Bendle, Neil; Pfeifer, Phillip; Reibstein, David
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Marketing Metrics: The Manager's Guide to Measuring Marketing Performance (Pearson Business Analytics Series)
Bendle, Neil; Farris, Paul; Pfeifer, Phillip; Reibstein, David
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The Customer Asset: Understanding and Managing its Value (Palgrave Studies in Marketing, Organizations and Society)
Bendle, Neil; Wang, Shane
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View 22 offers£ 29.77
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Key Marketing Metrics: The 50+ metrics every manager needs to know (Financial Times Series)
Bendle, Neil; Farris, Paul; Pfeifer, Phillip; Reibstein, David
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View 20 offers£ 37.52
