Jeff C. West

Jeff C. West, acclaimed author of business parables like "The Unexpected Tour Guide", "Said the Lady with the Blue Hair" (with Lisa M. Wilber), and "Streetwise to Saleswise" (with Bob Burg), has turned storytelling into a tool for professional and personal growth. His books have earned six distinguished awards—much to Jeff’s delight and perhaps the surprise of his former English professors.

His latest, "The Hidden Heist," (coauthored with Bill Cates), is an irresistible tale of financial redemption (rel. Sept–2025). Bob Burg, coauthor of "The Go-Giver", said, “Think: A Netflix thriller meets The Only Money Guide You’ll Ever Need.” Tammy Lally, TED Speaker and author of "Money Detox," called it “a thrilling journey with invaluable lessons on money and life.”

Jeff lives in Texas—where he once played professionally in a Dixieland band. Why not? Everybody loves the tuba player.