Jean-Jacques Vitrac

Jean-Jacques VITRAC started publishing his first book in 1974, when he was a professional journalist in Europe.

The title of his book was "Decouvrez l'Exportation" ("Discover Export"), a practical guide for French Exporters to

gain access to foreign export markets. French President Valery Giscard d;Estaing praised the book, one of the first in its

category. The French media and press followed with excellent reviews.

Later, the French government asked Vitrac to contribute to a book published in French by Centre Francais du Commerce Exterieur (CFCE) under the title: "Doing Business in California" and co-authored by several international trade experts based in San Francisco and in the Silicon Valley. The French-American Chamber of Commerce of San Francisco also contributed to the book.

In the following years, Vitrac helped French corporations,corporate executives and students to export to the US by opening

a private and very successful business incubator in the Napa Valley.

At that time, Vitrac organized trade missions with the Governor of California, Pete Wilson. The Governor asked Vitrac to

display a French region at the Sacramento State Fair and Vitrac selected the French Riviera region (PACA) to participate.

Later, Vitrac was part of the first sister-city delegation to Paris, led by the Mayor of San Francisco.

As a published author, Vitrac wrote the first biography of Anne Beffort, a friend of Robert Schuman who is considered as

"the Father of modern Europe".

Finally, Vitrac was asked by Brian Tracy to co-author and join "the world leading entrepreneurs and professionals to reveal

their roadmap to success". The book was published and became a best seller under the title "Driven".