Claire T. Tomlins

When the digital world was initially developing I wondered how companies would communicate their existence online, as websites became part of daily life and social media added another conversational channel. After writing an MA dissertation and PhD thesis on the subject of website corporate identity and image, my book What’s Your Business? Corporate Design Strategies Concepts and Processes (Gower, 2014) progresses this work. The book provides a pathway through corporate design strategies, concepts and processes highlighting the subject’ diversity and key inputs for marketing purposes.