Pelle G. Hansen

Pelle Guldborg Hansen is Behavioral Researcher at Roskilde University and the University of Southern Denmark; Director of ISSP – The Initiative of Science, Society & Policy at Roskilde University and University of Southern Denmark; and member of the Prevention Council of the Danish Diabetes Assoc. He is also heading the collaborative venture www.iNudgeYou.com.

Hansen was awarded the Ph.D. degree from Roskilde University in game theoretical modeling of social conventions and norms in 2010. Since then he has worked with real world applications of behavioral economics, especially so-called ‘nudge’-interventions, within a wide range of arenas: from bank-mobility and conformity to tax regulation over organ-donation and street littering to registration processes within Danish Business Authorities. He has published these aspects of his research in amongst other the International Review of Economics, American Journal of Bioethics and European Journal of Risk Regulation. His research and work have been reported by The Economist, Foreign Policy, CNN.com amongst others.

In 2010 he founded as well as became the Chairman of The Danish Nudging Network that comprises +70 governmental institutions, municipalities, universities, organizations and businesses. This year it will become European.