Tracy Carlson

Tracy Carlson is Founder & Principal of Right-Brain Brands. A seasoned marketing strategist, speaker and advisor, she helps companies develop brands that people care about and that inspire loyalty. Tracy has led some of America’s best-known brands (Dove, Hellmann’s, Wisk) and consulted to many more (including General Mills, Rubbermaid, and Pepsi), and has extensive experience advising startups and small businesses as well.

Tracy’s non-traditional background combines equal parts Wharton MBA and unrepentant Yale humanities geek. This hybrid expertise, integrating human-centered right-brain thinking with left-brain analysis and metrics, forms the basis for her book What Great Brands Know: Unleash Your Right-Brain Genius to Stand Out and Make Customers Care.

She has also written for The Washington Post, The Boston Globe, and marketing publications including Ad Age, BrandWeek, and AdMap. Tracy was a contestant on Jeopardy! and currently lives with her husband in Charlottesville, VA.