Ellen Di Resta

Markets change, and they are changing more rapidly than ever before. Ellen Di Resta creates new sources of revenue for companies by defining offerings for markets that do not yet exist, but will emerge when the right offering is presented.

Ellen has built groups and capabilities to translate market insights and new technologies into successful new products and services. She has integrated new skills into traditional development processes, created new tools for research and evaluation, and introduced new methods to promote innovative thinking in organizations.

In addition, Ellen founded Synaptics Group to share best practices in innovation to writing, speaking and other academic venues. Her current work explores the cognitive mechanisms that drive innovation, and the motivations driving the adoption of new technologies.