Mr. Adam M. Berger

Adam M. Berger began writing for the themed entertainment and attraction design industry as a freelance contractor in 1992, and later served for five years as senior writer for the international attraction design firm ITEC Entertainment Corporation. Today, he is the president, senior show writer, and, with his wife Julia, co-owner of Berger Creative Associates, Inc., a creative writing and consulting firm based in Orlando, Florida. Since its incorporation in 2007, BCA has been serving companies in the themed entertainment and attractions design industry, as well as clients in the museum and education fields.

Adam’s credits include projects for Daytona International Speedway, Dollywood, Disney Event Productions, Disney Cruise Line, Kennedy Space Center, Nickelodeon Recreation, Paramount Parks, Ride The Ducks International, SeaWorld/Busch Gardens, Silver Dollar City, Six Flags, Universal Creative, Walt Disney Imagineering, and many others. Almost all of his projects incorporate elements of the Hero’s Journey (though he doesn't always feel obliged to tell that to the client).

Adam’s observations about and insights into the Hero’s Journey as it appears in contemporary pop culture and entertainment can be read at: www.themythinglink.com