Jeffrey Friedland

Jeffrey Friedland is an emerging market pioneer -- his firm was one of the first American investment banks to establish a presence in China -- and he can now be found at the forefront of the global cannabis movement. In his book, Marijuana, the World's Most Misunderstood Plant, Mr. Friedland dives into the world of cannabis, discussing what we know and what we still hope to discover.

Mr. Friedland was an owner of two retail cannabis stores in Colorado which were located in the mountain resort towns of Breckenridge and Crested Butte, and a cannabis cultivation facility located south of Steamboat Springs, which were featured in CNN's 2015 reality series, High Profits.

Mr. Friedland first traveled to China in 1988, and opened an office in Beijing in 2003 and continues to make frequent visits to the Asia-Pacific region, including China. In his first book, All Roads Lead to China: An Investor Road Map to the World's Fastest-Growing Economy, Mr. Friedland provides an overview of China's economy and the prospects for the country's future.

Mr. Friedland has been the chief executive officer and a director of a NASDAQ listed financial services company and a director of a New York Stock Exchange-listed company with its business operations in China.

He is an author, speaker and thought leader on emerging and frontier markets, including the global cannabis industry. He has been featured or quoted in numerous publications including the Wall Street Journal, USA Today, the South China Morning Post and Forbes. He has published dozens of articles and videos, which are available online.

Mr. Friedland is CEO of FC Global Strategies which provides services and programs to global cannabis, hemp, and CBD industries.