Peri Shawn

Peri Shawn is an award-winning sales and leadership author. Her company, the Coaching and Sales Institute (CSI), has been in the sales coaching business for 25 years and is the sales training and coaching behind the launch of such products as the debit card and Blackberry in Canada.

She authored Sell More with Sales Coaching (Wiley, September 2013) as well as the three corporate guidebooks:

The Sales Coaching Guide: 150 Coaching Tips for Sales Leaders to Increase Sales

The Sales Guide: 150 Tips for Salespeople to Sell More, Better, Sooner and More Often

The Coaching Guide: 150 Tips for Managers to Increase Performance and Productivity

Peri is also the brains behind the two elearning and mlearning (mobile) programs: Mark's Academy (an engaging animated sales training series designed to help salespeople sell in the new business reality) and Coaching for Better Results (a program for leaders to develop their coaching skills and fully integrate The Secret Formula for Coaching Questions into their daily practice).

Peri provides coaching, sales coaching and sales programs for sales executives, sales managers and salespeople.

As part of Peri's ongoing research, she has developed ground-breaking proprietary tools that demonstrate how trust affects performance, management and the client experience. Peri is the author of over 20 sales and sales coaching tools created to help sales leaders coach their teams to sell better. These include The Trust Survey, The Sales Coaching Audit, and The Coaching Indicators.