Eldar Shafir

Eldar Shafir was born in Israel, and has lived in the US for the past 30 years. He is a professor at Princeton University, where he studies and teaches decision making, cognitive science, and behavioral economics. He is co-founder and scientific director at ideas42, a non-for-profit social science R&D lab, where talented people apply behavioral insight in attempts to make the world a slightly better place.

Eldar is Past President of the Society for Judgment and Decision Making, member of the Russell Sage Foundation Behavioral Economics Roundtable, and Senior Fellow of the Canadian Institute for Advanced Research. He has advised at the White House and the Treasury Department, among others. Given people's magnificent talents, he finds their failures remarkable and challenging. He received a Guggenheim Fellowship, was elected to the American Academy of Arts and Sciences, and was named one of Foreign Policy Magazine's 100 Leading Global Thinkers of 2013.