Adam Lerner is the CEO of Palm Springs Art Museum and former Director and Chief Animator of the Museum of Contemporary Art Denver (MCA Denver). In 2004, he founded The Laboratory of Art and Ideas at Belmar (The Lab) to explore the changing nature of art and museums. In 2009, The Lab merged with MCA Denver when Lerner took the hem of the museum. A profile in the New York Times stated that Lerner's work to engage audiences is "reshaping what has become a stale model for a contemporary art museum."