Paul Alofs

I wrote the best selling book "Passion Capital" in order to answer this provocative question: What Is the World's Most Valuable Asset? I have spent 25 years as a President/CEO/GM of companies like the Disney Store, MP3.com, HMV and BMG. Since 2003 I have been CEO of the Princess Margaret Cancer Foundation and raised $1.2 Billion for one of the world's Top 5 cancer research centres. The book provides the why and how of "putting your passion to work". Passion Capital is the world's most valuable asset. Discover and invest your Passion Capital in any business, organization or calling. Passion Capital is a brand new asset class and the foundation of all long term success.