Stephen Genco

Stephen Genco is a writer, speaker, researcher, and marketing consultant. He is author of Intuitive Marketing (2019), a study of persuasion and influence in marketing theory and practice, and co-author of Neuromarketing for Dummies (2013), a comprehensive overview of neuromarketing science, applications, methodologies, and ethics. In 2006, he founded one of the first neuromarketing research firms, and from 2009 to 2012 he was Chief Innovation Officer at one of the largest. He is currently Managing Partner at Intuitive Consumer Insights, where he focuses on marketing education and consulting, helping clients develop and execute marketing programs and business strategies that leverage the latest advances in brain science.

Dr. Genco has over 20 years of experience as a consumer research innovator, entrepreneur, management consultant, social science researcher, and educator. Prior to entering the business world, he was a teacher and researcher in political science, specializing in public opinion polling. He holds doctorate, master’s, and bachelor’s degrees from Stanford University and a master’s degree from the University of British Columbia.