Dave Heistein

Dave Heistein is currently the managing partner of Profitwise

Accounting, Inc.,(www.profitwiseaccounting.com) a San Diego based accounting firm specializing in helping

small and start-up businesses with their bookkeeping, accounting, tax and

payroll needs. Dave started down this path with a degree from UCSB in

Business Economics with a concentration in Computer Science and Accounting.

While still in school, he worked in the accounting department for a large

Fortune 100 company. After graduation, he followed his dream of owning his

own business and launched a software and Internet consulting firm that

developed custom CRM and web solutions for small businesses.

From there he served as a CFO Consultant and founding member of two other

San Diego based businesses before jumping into the world of public accounting

and launching his own firm in 2004.

Dave is also an Intuit QuickBooks Advanced Pro Advisor and trainer. He is a

popular speaker and has presented to groups and companies such as San Diego

Association of Realtors, Helms Briscoe, and International Virtual Assistants

Association. He is also a popular guest blogger and author.

Not only is Dave passionate about his own success as an entrepreneur, but his

passion extends over to helping his small business clients become more

successful in reaching their business and personal goals.