Gordon Graham--also known as that White Paper Guy--is an award-winning B2B copywriter and expert in white papers.
He's worked on close to 300 white papers for clients from Australia to Silicon Valley... on everything from choosing enterprise software to designing virtual worlds for kids... for everyone from 3M, Google and Verizon to lots of smaller firms with big ideas.
Gordon finds most white papers not nearly as persuasive as they could be, and he's worked since 2001 to help B2B marketers and writers create more effective white papers.
His book "White Papers For Dummies" appeared in the spring of 2013, packed with tips and best practices that took Gordon 15 years to learn.
For more than 150 free articles packed with tips and advice on writing white papers, visit http://www.ThatWhitePaperGuy. com