Lisa Merriam

Lisa Merriam is a marketing consultant generating value where branding and content strategy come together to drive reputation, revenue, and relationships. She helps create brands, build awareness and thought leadership, and to increase market share, sales volume and profit margin. Her expertise includes research, brand strategy, brand naming, brand identity, brand launch, content strategy, creation—with a specialization in copy writing and search engine optimization.

Prior to becoming an independent consultant, she was a director in the Brand Strategy practice of McCann-Erickson’s FutureBrand consultancy. She worked on branding project for ExxonMobil, McGraw-Hill, D&B, and UPS. Prior to that she was marketing director at E Ink Corporation, an MIT start-up that developed the display technology in the Amazon Kindle. During the dotcom bubble, she was Vice President of Marketing for CENUS Corporation, and Internet technology firm spun out of the University of California. She began her career selling advertising space and syndicated data at Downey Communications, a family-owned company.

Lisa currently serves on the Board of Directors for the New York American Marketing Association and chair the communications committee, driving the content strategy and search engine optimization to increase member engagement and retention, while building the organization’s reputation as a hub of marketing expertise. She is the creator, producer, and host of the AMA Brilliance in Marketing video series.

She is a guest lecturer for the Columbia University School of Business Executive MBA program on social media and branding mergers and acquisitions. She has taught naming at the Microsoft Tech Center New York, entrepreneurship at New York University, and branding at Tsinghua University in Beijing and at the Kotler Marketing Forum. She is a contributor of subject matter expertise to NPR, CBS, CNN, BBC, Fortune, Crain’s, The Atlantic, Marketing Daily, and many others. She writes for publications such as Forbes, Yahoo Finance, American Bank Marketing, Manufacturing, Apparel Magazine, China Business News, and Sporting Goods Business. Her book Merriam’s Guide to Naming is a best-seller in its category on Amazon. She co-wrote with Milton Kotler Weaponized Marketing: Defeating Islamic Jihad with Marketing that Build the World’s Top Brands.