Emily West

Emily West (PhD, Annenberg School for Communication, UPenn) is Associate Professor of Communication at University of Massachusetts Amherst, USA. She is the author of Buy Now: How Amazon Branded Convenience and Normalized Monopoly (2022, The MIT Press), and co-editor of The Routledge Companion to Advertising and Promotional Culture (2013, Routledge). Her research on consumerism and promotional culture includes work on advertising, consumer reviews, greeting cards, the promotion of nationalism, and consumer logics in US healthcare policy. Her articles have appeared in venues such as Journal of Consumer Culture, Feminist Media Studies, International Journal of Cultural Studies, Critical Studies in Media Communication, and Health Communication.