STEPHEN MONACO

Stephen Monaco is the CEO and Founder of Evolve Adaptive Marketing, LLC and Future Marketing Institute, LLC. He provides strategic consulting services where high tech and multi-channel integrated marketing intersect to effectively realize business goals for companies of all sizes.

Monaco is a pioneer in online marketing who is widely-recognized as one of the first to engage customers in one-to-one dialogues back during the days of the BBS and CompuServe; six years before the web browser was invented. In 1987 he was using the strategies and tactics that are now considered best practices for social media marketing - and built a global brand in the process. Using these methods he led Datastorm Technologies from a raw start-up to $50 million in annual revenue that reached #376 on Inc. Magazine's list of the 500 fastest growing companies in the US. Datastorm Technologies experienced 40 consecutive profitable quarters of growth!

Stephen's marketing prowess was the driving force behind the world's best-selling PC data communications program of all time, Datastorm Technologies' software mega brand, ProComm, which was published in 11 languages and obtained 70% global market share.

His successful product positioning and pricing strategies from Datastorm Technologies are utilized as examples in Chapter 16 of the Instructor's Resource Manual for Philip Kotler's graduate-level college text book, Marketing Management, Eleventh Edition.

He has served as the Chief Marketing Officer for a handful of companies in the US and Canada, and been retained on a consulting basis to help companies across North America and Europe ranging from large publicly-traded corporations like Microsoft and Digital River, to the world's largest privately-help PR firm, Edelman Public Relations Worldwide, to funded start-ups.

Monaco was highly ranked on the Top 100 Social Media Agencies & Consultants for 2013, and as one of the top marketing experts to follow on Twitter. He is also ranked highly by Social Media Marketing Magazine as one of the top marketing book authors on Twitter.

He has spoken on marketing strategy, social marketing, social business strategy, and entrepreneurism at The Kauffman Foundation, colleges and universities, and large industry conferences. As a public speaker, Stephen has shared the stage with other thought leaders from Google, YouTube, Twitter, IBM, Dell, PepsiCo, Intuit, Omnicom, Travelocity, AOL/HuffingtonPost, Reddit, etc. Following his presentation on Social Media Strategies at the Digital Media Summit in Dallas in December 2012, @StephenMonaco was one the Top 10 most mentioned names on Twitter. Monaco conducted a live, interactive streaming video Q&A session on social media strategy at SXSW Interactive in March 2013 from The Four Seasons Hotel in Austin, Texas.

In addition to his blog and contributing to the American Marketing Association's "Marketing Thought Leaders" he has written the columns "If You Mean Business" and "Show Me What's Next." His article on social media strategy and listening platforms, "Effective Strategies and Knowledge-Driven Decisions Increase ROI" was syndicated and appeared in a number of publications, including Business Week. Monaco has also contributed articles for MarketingProfs, Business 2 Community, B2B Marketing, and Soshable, just to name a few.

He hosts the weekly one-hour talk radio program, "Rockin' Marketing and Social Media with Stephen Monaco" on the Everything Talk Radio Network.

Stephen has been a special guest of the "Panel of Pundits" on the "Silicon Spin" television program hosted by John C. Dvorak, and has been an on-air guest with Rick Dees on the internationally syndicated radio program, "Rick Dees and the Weekly Top 40."

Monaco earned his MBA from the University of Wales - Cardiff, United Kingdom with an emphasis in Marketing and eBusiness. The topic of his Masters Dissertation was an analysis of the impact of the Internet and social media on mass media.

In his early career prior to joining the start-up Datastorm Technologies, Monaco held positions in marketing at Warner Bros. Television - International TV Distribution in Burbank, California, and the corporate communications firm Creative Communications Group in Dallas, Texas.

Due to his intellectual curiosity and insatiable thirst for knowledge, Stephen is a voracious reader of non-fiction. Stephen is particularly interested in tracking trends where business, technology, and digital media intersect with pop culture. He enjoys playing rock / blues guitar; guitar-oriented rock concerts are his favorite form of live entertainment. Monaco is a "classic rock" music trivia buff. His favorite spectator sports are football and basketball; both collegiate and professional.