Jennifer Evans Cario

Jennifer Evans Cario (previously Jennifer Laycock) is an online marketing veteran with more than fifteen years of experience in social media and online marketing.

She spent six years at the helm of Search Engine Guide before joining up as Social Media Faculty Chair for MarketMotive.com and launching SugarSpun Marketing, a social media strategy and analytics firm.

Cario is a popular speaker, having logged dozens of engagements at SES, SMX, Pubcon and a variety of other conferences. She's the author of Pinterest Marketing: An Hour a Day as well as several blogs and ebooks.

When she's not teaching companies how to leverage social media for their business, she's raising three kids and a flock of chickens on a 22 acre hobby farm in western PA. An avid baker, she's known throughout North America for making the best cinnamon rolls and chocolate chip cookies you've ever tasted.