Nichole Kelly

Nichole Kelly is CEO of Social Media Explorer | SME Digital and author of How to Measure Social Media: A Step-By-Step Guide to Developing and Assessing Social Media ROI. She is a social media pioneer who innovated the marketing industry by measuring social media results to core business objectives: sales, revenue and costs. As a respected national speaker, she has provided insight and training with leading marketing organizations including the American Marketing Association, Public Relations Society of America, Forrester Research, Marketing Profs, Radian 6 and HootSuite. Nichole’s systematic approach to social media ROI and case studies are highlighted in books such as The Executives Guide to Enterprise Social Media Strategy by David B. Thomas and No Bullshit Social Media by Jason Falls. Prior to joining SME Digital, Nichole worked for major brands such as The Sherwin-Williams Company, The Federal Reserve Bank, Deutsche Bank Alex. Brown, Caliber Learning Networks (a Sylvan company), and Signs By Tomorrow, a national franchise. Nichole is one of the nation’s leading experts in building measurable social media strategies that are designed to deliver on your company’s business objectives.