Susan Emerick

Susan Emerick leads development and deployment of enterprise social & digital marketing strategy, standards & governance, education & training, analytics & measurement frameworks for IBM, a leading Global Technology, Software & Services brand.

As an author, speaker and adjunct professor, Susan is passionate about advancing the marketing profession. Actively sharing her knowledge of utilizing social & digital media to build social influence to foster long-term, high value relationships with clients, prospects, partners, colleagues, and communities in support of brand marketing objectives.

An active member of the Word of Mouth Marketing Association (www.womma.org) Research and Measurement Council, Susan is dedicated to using her expertise to influence the standards and principles of word of mouth research and measurement.

In 2011, Susan was named to the elite iMedia Top 25 Internet Marketing Leaders and Innovators, an annual list of cutting-edge creatives, strategists, and technology innovators with big ideas, who get results and collaborate openly to push internet marketing forward. http://www.imediaconnection.com/iMedia25/2011/people/